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How to Submit A Site to Google Maps The post How to Submit A Site to Google Maps appeared first on BlueNorth Marketing. via BlueNorth Marketing https://www.gobluenorth.com/tutorials/submit-site-google-maps/ How to add site to Google Search Console The post Add Site to Google Search Console appeared first on BlueNorth Marketing. via BlueNorth Marketing https://www.gobluenorth.com/tutorials/add-site-google-search-console/ This is how to add Google Analytics. The post How To Add Google Analytics appeared first on BlueNorth Marketing. via BlueNorth Marketing https://www.gobluenorth.com/tutorials/add-google-analytics/ Not long ago we counted on the yellowpages when we needed help with plumbing issues, however these days we look to Google and other search engines. When a plumbing emergency or need develops, we type in our location and the need to find the most effective option. Search engines have become the new phone book and it’s now the normal means that we use to discover exactly what we’re looking for. SEO, or Search Engine Optimization, provides your plumbing business the opportunity to compete and benefit from the thousands of online searches that happen every day. When SEO agencies implement proven strategies, it helps your company rise to the top of those searches, giving you a high return on investment by generating new leads for your plumbing business. The importance of SEO for plumbers is crucial if you are looking to build and grow your business. This article provides you an overview of plumber SEO so you can start to build your strategy and implement a successful SEO plan. We will talk about why SEO is very important for your plumbing business as well as how it can help. So Just What is SEO?Search engines, meaning Google, Bing, Yahoo and other similar sites, are the digital version of phone books. Algorithms that are typically kept secret by search engines evaluate and determine each website’s search rankings based on an ever-changing list of criteria. Usually, we see sites that rank higher because of the ‘authority’ placed on those sites by the search engines. Search engines evaluate what the site is about based on the content and links pointing to the site. Those that are deemed trustworthy and the most relevant to the search query (which is the action someone takes when the search) are placed higher. Frankly, though, your objective for SEO is to make your plumbing business’s website be more prominent to search engines. Your website needs to be optimized, also known as on-page SEO, in order to even attempt competing with the thousands of other plumbing websites. SEO is not easy, regardless of what anyone tells you. Sure, the concepts that encompass SEO are usually easy to understand. However, building and implementing an effective SEO strategy that will drive higher rankings and generate more leads, isn’t easy. Search engine algorithms change multiple times a day due to the constant changes in search queries and the need to show the most relevant results. Best practices in SEO change so often that a guide written a few months ago could now be out of date. This is part of the reason why SEO agencies exist – so they can adapt, grow, and improve search engine optimization strategies for website owners looking to rank. Keep in mind that SEO needs to be done to your plumbing website but there are SEO tactics and strategies that need to occur off your site as well. Even if your website is SEO optimized you’ll still need to develop and implement a strategy that includes work on other websites. So What are the Benefits of SEO for Plumbing Companies?We all know that the internet is a crucial component of business. Companies that haven’t adapted to this shift are quickly left behind and struggle to catch up. Changing marketing strategies isn’t a bad thing – we just have to learn, change, and grow with it. SEO is a great way to adapt to the changing internet environment. When your website ranks higher in search engines it typically means your site will generate more leads and sales. You’ll get more clicks to your site, more phone calls and form leads and consumers interested in your services. The goal of SEO is to make your site appear at the top of search engines results, either in the maps section for local SEO for plumbers, in the organic results, or a combination of both. Ultimately, the benefits of improving your SEO includes:
Ok, So How Do I Target the Right Keywords?Keywords are nothing more than the words that make up what people search for in search engines. An example of this is if someone types in and searches for “water heater repair company”. Because of the variations of how a search query is performed and what people will search for, it’s important to make sure that your site uses a variety of keywords related to your business. Using the right mixture of keywords and article topics is a great way to improve your rankings and generate more traffic. There are a number of tools out there that can assist you in identifying the keywords to use for plumber SEO. Google has the Keyword Planner if you have an Adwords account. KeywordTool.io is another site that can help with keyword research. If your site is connected to the Google Search Console you can see the keywords that currently drive traffic to your website. Using that as a foundation to develop a more broad content plan will help lead you down the path of success. Keep in mind that you’ll want to target geo-specific keywords. These are keywords that have a city modifier with it. Examples of this are ‘Indianapolis SEO‘, ‘Houston plumbers’, ‘Water heater repair in Miami’, and so on. Determining keywords as well as an overall plumber SEO plan and strategy requires commitment, time, and resources. SEO agencies are specialists at exactly that so if you are finding you don’t have the time or expertise that it takes, then reach out to a SEO agency or call us here at BlueNorth. As a final point, make sure any SEO and content you implement for your site needs to be high quality and natural. That’s what search engines are looking for. Don’t take a shortcut and copy content or fall for cheap link builders – they may work for a short time but they will always end up having a negative impact on you internet marketing and SEO. The post Looking for SEO for Plumbers? appeared first on BlueNorth Marketing. via BlueNorth Marketing https://www.gobluenorth.com/seo-for-plumbers/ With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you’ll see variations in how well this is actually executed based on your business structure and the channels themselves, but the fact is: Channels can’t exist in silos.
An easy collaboration exists between PR and SEO, now that good content and outreach is an integral part of SEO success — and those two things are something PR knows all too well. So how can these two different teams help each other reach the same business goal? EducationLet’s start with the most obvious: education. It’s easy to get wrapped up in your specialty bubble, so when you start working with folks on other teams with other specialties, it’s just as easy to forget that they don’t know what you know. PR professionals aren’t taught about the impact that online earned media can have on SEO and keyword rankings, so before you dive in with your handful of requests, educate them on the hows and the whys. Do this in shorter sessions over a few weeks, rather than one long session, and most importantly, educate them on what they’ll be able to get out of the relationship. This shouldn’t just be one-sided, though. Just like PR isn’t taught SEO, SEO isn’t taught PR, so reach out to your counterparts to better understand their jobs and their roles. For example, media outreach is just one portion of the job of an SEO and content marketer, but it’s an expertise your PR counterparts know and understand well. Optimizing links in earned coverageNext up: links. Your SEO team should be helping your PR team optimize the links in all of their earned media coverage — things like company press releases or non-paid stories. SEO can help choose links that have keywords that need a ranking boost, and they can also make sure PR is pulling the right URL to link to. For example, at REI, if someone needed a link to “backpacking tents,” they might pull the URL generated from an internal search query (i.e. https://www.rei.com/search.html?q=backpacking+tents&ir=q%3Abackpacking+tents&page=1) instead of the landing page in the main navigation (https://www.rei.com/c/backpacking-tents). The internal search page isn’t indexed, so that link won’t provide any lift for that keyword. The same goes for any team that’s producing content that will include links. But it’s not just getting links within PR coverage that’s important. SEO should also consult with PR to make sure any links from paid sponsorships are nofollowed to avoid any search engine penalty. Managing media outreachInfluencer outreach is a critical component in any marketing strategy, and depending on the size of your company, there’s likely more than one team handling said outreach. That makes things a little trickier because you don’t want multiple people from the same company reaching out to an influencer. It causes confusion with the blogger/writer/media manager/subject matter expert if they’re getting different requests from different people in the same company. To help eliminate some of that crossover, set guidelines for the different types of outreach that different teams will own. For example, your PR team should own the relationship with mass media outlets, while your content marketing team owns the relationships with bloggers and subject matter experts. Share these lists and send potential contacts to other teams before you make contact to make sure a relationship doesn’t already exist. This can also help avoid any wasted time on pitching a source that isn’t responsive if the other team has already tried. GroupHigh is a great tool that can help you manage this outreach. Aligning messages and storiesWith multiple teams managing outreach, you’re bound to have multiple stories coming out around the same time. Have your SEO and PR teams (and any other teams who are responsible for creating content) align on the broader messaging and timing to ensure your brand is putting out the same theme of content and not mixing messages or promoting two different things at the same time. This doesn’t need to be down to the specific topic; it’s more of a high-level guiding principle. Keep a content calendar that aligns with business priority and seasonality. Sharing & amplifying contentCreating content is hard work (not to mention expensive work), and it’s something both content marketing and PR do extremely well for two extremely different audiences. Make your content word harder by sharing what’s already been created that other teams can pull from and repurpose. For example, your content marketing team created an infographic for a third-party influencer who agreed it can be republished as long as there’s a link back to the original source. Your PR team can take that same infographic and pitch it out to their media sources, creating more links for the search team and an easy content placement for the PR team. These combined efforts also allow both teams to influence more KPIs so they can better report how their activities are impacting multiple segments of the business. PR is likely eager to add tangible KPIs to their campaigns, and SEO has just expanded its team and impact without having to fight for additional resources, which we all know is a constant battle. PR can use keyword rank changes on pages they helped secure links to, and SEO can show how many more links or shares a piece of content got with PR’s amplification efforts. It all comes down to communication when working with other teams that have different KPIs from yours. Meet weekly or biweekly with your counterparts to make sure each team is up to date on what the other is working on to eliminate duplication of work and collaboration on similar efforts. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. Sourcehttp://searchengineland.com |
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